Qatar Motor Show returns this year under the theme ‘Driving to Innovation’

Under the patronage of His Excellency Sheikh Abdullah bin Nasser bin Khalifa Al Thani, Prime Minister and Minister of Interior, Qatar Tourism Authority (QTA) and Fira Qatar, organisers of Qatar Motor Show (QMS), have announced the show’s return for an eighth edition from 17 and 21 October 2018, at the Doha Exhibition and Convention Center (DECC).

Organisers will soon unveil the full details – including exciting activities and unique showcases – of the exhibition, which will be held under the theme ‘Driving to Innovation’. This year’s exhibition is the first to be held under QMS’ new strategy, which aims to provide richer content, with a focus on innovation and sustainability. The show’s strategy is also geared towards raising the profile of the show on the international calendar of automotive events, with the dates of the show changing to make it the first in the region, giving international brands the opportunity to showcase their latest designs to audiences in Qatar before any other market.

Ahmed Al Obaidli, Director of Exhibitions at QTA, commented: “QMS is testament to how a true public-private partnership can raise the profile of a local event on the international level. QMS and other exhibitions form a key part of our strategy to empower important players in the business events industry, while raising Qatar’s profile as a premium destination for business events.” He added: “QMS’ new strategy is aimed at maximizing the exhibition’s value for both exhibitors and visitors, by enhancing content related to innovation. This will help promote the status of the show as a prominent international automotive event.”

Over the past seven year, QMS has evolved to become one of the leading motor shows in the region, strengthening its position as a platform for interaction between international brands and their local agents on the one hand; and consumers and potential customers in Qatar and the region on the other. The previous edition of QMS welcomed more than 50,000 visitors.
Ahmed Almulla, Chief Operating Officer Entertainment at Elan Group, commented: “QMS remains among the biggest consumer events in Qatar, receiving consistently great interest from residents and auto enthusiasts from around the region. We develop the show every year so that it can keep abreast of the fast-developing automotive market, as well as changing consumer needs. We are pleased to cooperate with exhibitors to enrich their experience and that of the show’s visitors.”

Several activities and events will be organised on the side-lines of QMS to ensure an engaging and exciting experience for visitors, who will be able to see the newest car models and the best offers from various brands under one roof.

About Qatar Tourism Authority (QTA):

Qatar Tourism Authority’s mission is to firmly establish Qatar on the global map as a place where cultural authenticity meets modernity, and where people of the world come together to experience unique offerings in culture, sports, business and family entertainment.

In 2014, QTA launched the Qatar National Tourism Sector Strategy (QNTSS), which seeks to diversify the country’s tourism offering and increase the sector’s contribution to Qatar’s economy by 2030. In 2017, the Next Chapter of QNTSS was launched, charting the next five years (2017-2023) of the tourism sector’s growth.

Since launching QNTSS, Qatar has welcomed over 10 million visitors. The economic impact of the tourism sector in Qatar is becoming increasingly visible with 2016 estimates showing a total (direct and indirect) contribution to Qatar’s GDP of 6.7%.

About Fira Qatar

Fira Qatar is the partnership of two international leaders: ELAN Group and Fira de Barcelona.

ELAN Group, established in Qatar in 2004 with the goal of laying the foundations to set global standards for the country’s advertising sector, is one of the leading media, entertainment, and events service providers in the Gulf region. Fira de Barcelona, constituted in 1932, is one of the most important trade fair institutions in Europe and the Spanish market leader with a portfolio of more than 120 events, 300,000 exhibitors, and 2 million visitors per year.
Fira Qatar has a growing portfolio of trade fairs and exhibitions to enhance Qatar’s developing industries including events organized by private and public entities. Fira Qatar merges the best practices, local knowledge, and international experience of ELAN Group and Fira de Barcelona to establish world-class exhibitions in Qatar.

About DECC

The Doha Exhibition and Convention Center is Qatar’s central multipurpose venue located in the heart of West Bay, the business district in Qatar’s capital, Doha. Arranged over an area of 47,700m², DECC offers a versatile venue for business and entertainment events. It is available as one huge open space of 29,000m² or can be divided into five vast, pillar-free halls, ranging between 5368m² and 7160m². In addition, DECC hosts a number of state-of-the-art meeting rooms ideal for training, business meetings, seminars and workshops, equipped with a variety of AV settings to suit all needs.
Surrounded by luxury shopping malls and 5-star hotels, and just a few minutes’ drive from the cultural village of Katara, DECC offers a venue providing the ultimate experience for business travelers and visitors.
DECC is overseen by Qatar Tourism Authority and managed by a joint venture of Fira Barcelona International and ELAN Group, bringing world class management team to serve our clients’ needs.
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